Choice Paralysis

Good talk from Sheena Iyengar, must see

Takeaways on Choice Paralysis


  1. Cut – Less is more. We need more options to be successful might not necessarily be true.
  2. Concretize – Make it vivid. More information might not help in choice. What might help if you can see concrete outcomes
  3. Categorization – More Categories, fewer choices. Category should mean something to the chooser, who they are suppose to be informing.
  4. Condition for Complexity – Go for increasing complexity. We can handle complexity if we go in increasing order. Instead of many options to start from.

Be Choosy about Choosing. 


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s