Good talk from Sheena Iyengar, must see
Takeaways on Choice Paralysis
- Cut – Less is more. We need more options to be successful might not necessarily be true.
- Concretize – Make it vivid. More information might not help in choice. What might help if you can see concrete outcomes
- Categorization – More Categories, fewer choices. Category should mean something to the chooser, who they are suppose to be informing.
- Condition for Complexity – Go for increasing complexity. We can handle complexity if we go in increasing order. Instead of many options to start from.
Be Choosy about Choosing.