Good talk from Sheena Iyengar, must see

Takeaways on Choice Paralysis

Remediation:

1. Cut – Less is more. We need more options to be successful might not necessarily be true.
2. Concretize – Make it vivid. More information might not help in choice. What might help if you can see concrete outcomes
3. Categorization – More Categories, fewer choices. Category should mean something to the chooser, who they are suppose to be informing.
4. Condition for Complexity – Go for increasing complexity. We can handle complexity if we go in increasing order. Instead of many options to start from.

Be Choosy about Choosing.

http://www.ted.com/talks/sheena_iyengar_choosing_what_to_choose.html

http://www.ted.com/talks/sheena_iyengar_on_the_art_of_choosing.html