Interesting….

Five Common Strategy Mistakes

Mistake #1. Confusing marketing with strategy.

Mistake #2. Confusing competitive advantage with "what you’re good at."

Mistake #3: Pursuing size above all else, because if you’re the biggest, you’ll be more profitable.

Mistake #4. Thinking that "growth" or "reaching $1 billion in revenue" is a strategy.

Mistake #5. Focusing on high-growth markets, because that’s where the money is.

 Five Common Strategy Mistakes
Joan Magretta
Thu, 08 Dec 2011 18:15:41 GMT